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Relationship Marketing Blueprint
Getting Started
Step 1: Sign the Client Agreement (required)
Step 2: Join Our Student Community (recommended)
Step 3: Register for the next Virtual Mastermind
Legal Statement
Module 1: Target - Creating Your Ideal Client Avatar
Lesson 1: The Ideal Client Mindset (25:51)
Lesson 2: Evaluating the Right Fit (26:15)
Lesson 3: Your Ideal Client Avatar (17:41)
Lesson 4: Your Client's "Before & After" (9:22)
Module 2: Storify - Creating Your Compelling Story
Lesson 1: Why Your Business Story Matters (17:14)
Lesson 2: Mapping Your Client Journey (18:36)
Lesson 3: Your Unique Value Proposition (7:47)
Lesson 4: Story Formats for Action (11:40)
Lesson 5: Gathering Testimonials (9:35)
Module 3: PItch - Delivering a Memorable Introduction
Lesson 1: To Pitch or Not to Pitch (13:08)
Lesson 2: Two Pitch Formulas (14:49)
Lesson 3: Owning Your Posture (8:42)
Lesson 4: Practicing Your Pitch (7:29)
Module 4: Network - Connecting to People in Person
Lesson 1: Why and Where to Network (24:35)
Lesson 2: Networking Goals & Strategy (13:43)
Lesson 3: Preparing to Network (11:44)
Lesson 4: At the Networking Event (26:03)
Lesson 5: Tracking Your Activity (6:40)
Module 5: Follow Up - Moving Business Relationships Forward
Lesson 1: Effective Follow Up Foundation (25:37)
Lesson 2: Plan Your Follow Up Sequence (9:46)
Lesson 3: What to Say (15:04)
Lesson 4: Improve the Quality of Your Follow Up (19:19)
Lesson 5: Follow-up Tools & Systems (23:42)
Module 6: Refer - Leveraging Your Network to Extend Your Marketing
Lesson 1: Why Referrals? (9:32)
Lesson 2: How Referable Is Your Business? (9:41)
Lesson 3: When and How to Ask for Referrals (14:47)
Lesson 4: Plan Your Referral Program (7:05)
Lesson 5: Referral Partnerships (19:51)
Bonus: Exhibitor Success Shortcut
Exhibitor Success Shortcut
Bonus: 10 Week Networking Challenge
Templates & Downloads
Week 1 (60:46)
Lesson 5: Gathering Testimonials
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